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11 Music Artists

Rap, Non Gangster Stuff

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Rap and hip hop not involving violent, criminal activities or firearms.

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Picture of a musician: Memphis Bleek
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Memphis Bleek

Malik Deshawn Cox (born June 23, 1978), known by his stage name Memphis Bleek, is an American rapper who was a protégé of fellow New York rapper Jay-Z. Cox started his own labels: Get Low Records in 1998, and Warehouse Music Group in 2016. He has released four albums, the first two certified Gold.

Memphis Bleek was one of the first artists signed to Roc-A-Fella, as a protégé of Jay-Z. He grew up in Brooklyn's Marcy Projects, located in Bedford–Stuyvesant, the same neighborhood as Jay-Z. He appears on the Jay-Z albums: Reasonable Doubt, Vol. 2... Hard Knock Life, Vol. 3… Life and Times of S. Carter, The Dynasty: Roc La Familia, and The Blueprint 2: The Gift & The Curse. Bleek's first official appearance was "Coming of Age" from Reasonable Doubt. After the huge success of Hard Knock Life and the exposure of the Roc-A-Fella camp, (a Memphis Bleek track off the aforementioned Jay-Z album, "It's Alright", actually charted on Billboard), the label released Memphis Bleek's debut album, Coming of Age. The album was the week's Hot Shot Debut on the Billboard 200, peaking at #7 with 118,000 units sold in its first week. The name "Memphis", which the rapper explained paid homage to pimps, was an acronym for "Making Easy Money, Pimping Hoes In Style" while "Bleek" had been a childhood nickname, given to him by his younger sister. He has released three more albums since his debut, The Understanding, M.A.D.E., and 534 (Out of the three, The Understanding was certified Gold by the RIAA). In between the release of The Understanding and M.A.D.E., he took a three-year hiatus, in which time he took care of his older brother, who was seriously injured in a motorcycle accident. There are three significant notes to take away from the album 534, which was named after the building number of the housing project, where he and Jay-Z grew up. First, it was the debut release from the "new" Roc-A-Fella, referring to Jay-Z becoming President of Def Jam. It also contains the first official Def Jam recording by label mate turned international star, Rihanna, who featured on the song "The One". And lastly, this album marks the time in which Jay-Z released his first song since beginning his brief "retirement" in late 2003. The song was called "Dear Summer", in reference to what Jay called the time of the year when he would drop a classic album or single every year for eight straight years, and how he had to metaphorically leave "her", Summer.

Picture of a musician: Ruff Ryders
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Ruff Ryders

Ruff Ryders Entertainment is an American hip hop record label and management company founded by siblings and record executives Joaquin "Waah", Darin "Dee" and Chivon Dean. It operated as a subsidiary of Universal, and distributed by Fontana Distribution. The label went on to launch the careers of several successful artists such as Eve, Drag-On and the Deans' nephew, Swizz Beatz, among others. The Ruff Ryders namesake also referred to a loose-knit hip hop collective composed of the core signees of the label. The collective's de facto leader was the label’s flagship artist DMX.

Ruff Ryders began as the managers of DMX and The LOX.

In 1997, through Def Jam A&R Irv Gotti, Def Jam signed Ruff Ryders artist DMX. Following DMX's signing to Def Jam, Ruff Ryders was launched as a record label. DMX's first studio album, It's Dark and Hell is Hot was released on May 12, 1998 and was the first release from Ruff Ryders as a record label. Portion of the album were recorded at Ruff Ryders' main studio, Powerhouse studios. The album featured guest appearances from fellow Ruff Ryders artists Loose and Big Stan, as well as a then 17-year old Drag-On, who signed in 1997. It also featured production from in-house Ruff Ryders producers P.K. and Dame Grease as well as the Deans' then teenage nephew Swizz Beatz, who was relatively unknown at the time. It's Dark And Hell And Hell Is Hot debuted at number 1 on the Billboard top 200 and sold over 250,000 copies in its first week. The album went on to sell four million copies in America, being certified Quadruple Platinum by the RIAA, and sold five million copies worldwide. The strong success of the album catapulted Ruff Ryders into mainstream success and prompted Def Jam's leader Lyor Cohen to challenge DMX to record another album quickly to have another album released within the same calendar year. DMX's second studio album, Flesh of My Flesh, Blood of My Blood, was released on December 22, 1998 through Ruff Ryders and debuted at number one the Billboard Top 200. The album sold over 670,000 units in its first week of release, and went on to sell over four million copies. By this time, Ruff Ryders enlisted Jay Jackson and Amelia Moore as A&R coordinators. Dee and Waah remained executive producers and A&Rs, with Dee also being the stylist for the label.