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Picture of a musician: Ruff Ryders
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26 Music Artists

Gangster Rap

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Gangsta rap/thug/gun music. Stuff I Actually Like Only.

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Ruff Ryders

Ruff Ryders Entertainment is an American hip hop record label and management company founded by siblings and record executives Joaquin "Waah", Darin "Dee" and Chivon Dean. It operated as a subsidiary of Universal, and distributed by Fontana Distribution. The label went on to launch the careers of several successful artists such as Eve, Drag-On and the Deans' nephew, Swizz Beatz, among others. The Ruff Ryders namesake also referred to a loose-knit hip hop collective composed of the core signees of the label. The collective's de facto leader was the label’s flagship artist DMX.

Ruff Ryders began as the managers of DMX and The LOX.

In 1997, through Def Jam A&R Irv Gotti, Def Jam signed Ruff Ryders artist DMX. Following DMX's signing to Def Jam, Ruff Ryders was launched as a record label. DMX's first studio album, It's Dark and Hell is Hot was released on May 12, 1998 and was the first release from Ruff Ryders as a record label. Portion of the album were recorded at Ruff Ryders' main studio, Powerhouse studios. The album featured guest appearances from fellow Ruff Ryders artists Loose and Big Stan, as well as a then 17-year old Drag-On, who signed in 1997. It also featured production from in-house Ruff Ryders producers P.K. and Dame Grease as well as the Deans' then teenage nephew Swizz Beatz, who was relatively unknown at the time. It's Dark And Hell And Hell Is Hot debuted at number 1 on the Billboard top 200 and sold over 250,000 copies in its first week. The album went on to sell four million copies in America, being certified Quadruple Platinum by the RIAA, and sold five million copies worldwide. The strong success of the album catapulted Ruff Ryders into mainstream success and prompted Def Jam's leader Lyor Cohen to challenge DMX to record another album quickly to have another album released within the same calendar year. DMX's second studio album, Flesh of My Flesh, Blood of My Blood, was released on December 22, 1998 through Ruff Ryders and debuted at number one the Billboard Top 200. The album sold over 670,000 units in its first week of release, and went on to sell over four million copies. By this time, Ruff Ryders enlisted Jay Jackson and Amelia Moore as A&R coordinators. Dee and Waah remained executive producers and A&Rs, with Dee also being the stylist for the label.

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