Rhetoric was once an essential part of western education. Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the "art of persuasion," it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.About the Series:Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

The Rhetorica ad Herrenium was traditionally attributed to Cicero (106 43 BCE), and reflects, as does Cicero s De Inventione, Hellenistic rhetorical teaching. But most recent editors attribute it to an unknown author.The Greek art of rhetoric was first naturalized at Rome in the time of the younger Scipio, and Latin treatises on the subject were in circulation from the time of the Gracchi. But the books by Cato, Antonius, and the other Roman writers have not come down to us, and it is from the second decade of the first century B.C. that we have, in the treatise addressed to Gaius Herennius, the oldest Latin Art preserved entire. Like Cicero's incomplete De Inventione, which belongs close to it in time, this work reflects Hellenistic rhetorical teaching. Our author, however, gives us a Greek art in Latin dress, combining a Roman spirit with Greek doctrine. It is a technical manual, systematic and formal in arrangement; its exposition is bald, but in greatest part clear and precise. Indeed the writer's specific aims are to achieve clarity and conciseness, and to complete the exposition of his subject with reasonable speed. He seeks clarity through the use of Roman terms, and of specially selected examples; he seeks conciseness by keeping practical needs always in view, by scrupulously avoiding irrelevant matter, and by presenting methods and principles, not a host of particular illustrations of a given point.

Aristotle's Rhetoric is an ancient Greek treatise on the art of persuasion, dating from the 4th century BC.The study of rhetoric was contested in classical Greece: on the one side were the Sophists, and on the other side were Socrates, Plato, and Aristotle. The trio saw rhetoric and poetry as tools that were too often used to manipulate others by manipulating emotion and omitting facts. They particularly accused the sophists, including Gorgias and Isocrates, of this manipulation. Plato, particularly, laid the blame for the arrest and the death of Socrates at the feet of sophistical rhetoric. In stark contrast to the emotional rhetoric and poetry of the sophists was a rhetoric grounded in philosophy and the pursuit of enlightenment. One of the most important contributions of Aristotle's approach was that he identified rhetoric as one of the three key elements--along with logic and dialectic--of philosophy. Indeed, the first line of the Rhetoric is "Rhetoric is the counterpoint of dialectic." According to Aristotle, logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric are concerned with probability and, thus, are the branches of philosophy that are best suited to human affairs. Dialectic is a tool for philosophical debate; it is a means for skilled audiences to test probable knowledge in order to learn. Conversely, rhetoric is a tool for practical debate; it is a means for persuading a general audience using probable knowledge to resolve practical issues. Dialectic and rhetoric create a partnership for a system of persuasion based on knowledge instead of upon manipulation and omission.

Books

More lists by Andrew Anderson

Games

Podcasts

TV Shows

People

Music

Movies