The New 1017 Records, also known as 1017 Global Music, LLC and formerly 1017 Brick Squad, So Icey Entertainment & 1017 Eskimo, is an American record label founded by Gucci Mane after his departure from Mizay Entertainment and the closing of So Icey. The label was home to Ralo, Hoodrich Pablo Juan, and others.

In 2007 Gucci Mane founded his first independent record label, So Icey Entertainment, after signing with Mizay Entertainment. Soon after Gucci released his independent album, Trap-A-Thon. On May 4, 2010, he announced that he was closing So Icey Entertainment and leaving Mizay Entertainment due to business concerns with Debra Antney.

Gucci Mane then stated that he was starting his own record label (1017 Brick Squad) and that his employer, Jerry Alvarado, was already signing a distribution deal with Asylum Records

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