ENTREPRENEUR PODCAST

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

Incorporate economic moat analysis for profitable investing Why Moats Matter is a comprehensive guide to finding great companies with economic moats, or competitive advantages. This book explains the investment approach used by Morningstar, Inc., and includes a free trial to Morningstar's Research.Economic moats--or sustainable competitive advantages--protect companies from competitors. Legendary investor Warren Buffett devised the economic moat concept. Morningstar has made it the foundation of a successful stock-investing philosophy.Morningstar views investing in the most fundamental sense: For Morningstar, investing is about holding shares in great businesses for long periods of time. How can investors tell a great business from a poor one? A great business can fend off competition and earn high returns on capital for many years to come. The key to finding these great companies is identifying economic moats that stem from at least one of five sources of competitive advantage--cost advantage, intangible assets, switching costs, efficient scale, and network effect. Each source is explored in depth throughout this book.Even better than finding a great business is finding one at a great price. The stock market affords virtually unlimited opportunities to track prices and buy or sell securities at any hour of the day or night. But looking past that noise and understanding the value of a business's underlying cash flows is the key to successful long-term investing. When investors focus on a company's fundamental value relative to its stock price, and not where the stock price sits today versus a month ago, a day ago, or five minutes ago, investors start to think like owners, not traders. And thinking like an owner will makes readers better investors.The book provides a fundamental framework for successful long-term investing. The book helps investors answer two key questions: How can investors identify a great business, and when should investors buy that business to maximize return?Using fundamental moat and valuation analysis has led to superior risk-adjusted returns and made Morningstar analysts some of the industry's top stock-pickers. In this book, Morningstar shares the ins and outs of its moat-driven investment philosophy, which readers can use to identify great stock picks for their own portfolios.

"This is that rarity, a useful book."--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.

36 วิธีคิดที่จะช่วยให้คุณพลิกกลับมาชนะคนที่เหนือกว่าในทุก ๆ ด้านทำไมคนจำนวนมากถึงยอมทิ้งความฝันของตัวเอง แล้วทำตามสิ่งที่คนอื่นบอกว่าดี? สิ่งใดที่คุณห้ามทำเด็ดขาดถ้าอยากประสบความสำเร็จแบบที่ไม่มีใครตามทัน? ถ้ามีเวลาแค่ 10 วัน คุณจะเอาชนะคนที่เหนือกว่าในทุก ๆ ด้านได้อย่างไร? หนังสือเล่มนี้มีคำตอบให้กับคุณ เนื้อหาในเล่มคุณจะได้พบกับ 36 วิธีคิดที่เรียบง่าย แต่ทรงพลังและใช้ได้ผลจริง ซึ่งช่วยให้คนธรรมดาและธุรกิจเล็ก ๆ พลิกกลับมาเป็นต่อแล้วประสบความสำเร็จได้อย่างรวดเร็ว ทั้งยังแข็งแกร่งขึ้นทุก ๆ วันจนยากที่จะมีใครโค่นลงได้ แล้วคุณจะพบว่าสิ่งสำคัญไม่ได้อยู่ที่ "เก่งแค่ไหน" แต่อยู่ที่ "รู้อะไร" ต่างหาก เพียงนำเคล็ดลับเหล่านี้ไปใช้ แล้วคนธรรมดาอย่างคุณก็จะเอาชนะได้แม้แต่กับคนที่ตัวใหญ่กว่าเป็น 10 เท่า!

The time was the 1980s. The place was Wall Street. The game was called Liar’s Poker. Michael Lewis was fresh out of Princeton and the London School of Economics when he landed a job at Salomon Brothers, one of Wall Street’s premier investment firms. During the next three years, Lewis rose from callow trainee to bond salesman, raking in millions for the firm and cashing in on a modern-day gold rush. Liar’s Poker is the culmination of those heady, frenzied years—a behind-the-scenes look at a unique and turbulent time in American business. From the frat-boy camaraderie of the forty-first-floor trading room to the killer instinct that made ambitious young men gamble everything on a high-stakes game of bluffing and deception, here is Michael Lewis’s knowing and hilarious insider’s account of an unprecedented era of greed, gluttony, and outrageous fortune. .

Use a master's lost secret to pick growth companies bound for successIn 1948, legendary Columbia University professor Benjamin Graham bought a major stake in the Government Employees Insurance Corporation. In a time when no one trusted the stock market, he championed value investing and helped introduce the world to intrinsic value. He had a powerful valuation formula.Now, in this groundbreaking book, long-term investing expert Fred Martin shows you how to use value-investing principles to analyze and pick winning growth-stock companies--just like Graham did when he acquired GEICO.Benjamin Graham and the Power of Growth Stocks is an advanced, hands-on guide for investors and executives who want to find the best growth stocks, develop a solid portfolio strategy, and execute trades for maximum profitability and limited risk. Through conversational explanations, real-world case studies, and pragmatic formulas, it shows you step-by-step how this enlightened trading philosophy is successful. The secret lies in Graham's valuation formula, which has been out of print since 1962--until now. By calculating the proper data, you can gain clarity of focus on an investment by putting on blinders to variables that are alluring but irrelevant.This one-stop guide to growing wealth shows you how to:Liberate your money from the needs of mutual funds and brokersBuild a reasonable seven-year forecast for every company considered for your portfolioEstimate a company's future value in four easy stepsEnsure long-term profits with an unblinking buy-and-hold strategyThis complete guide shows you why Graham's game-changing formula works and how to use it to build a profitable portfolio. Additionally, you learn tips and proven techniques for unlocking the formula's full potential with disciplined research and emotional control to stick by your decisions through long periods of inactive trading. But even if your trading approach includes profiting from short-term volatility, you can still benefit from the valuation formula and process inside by using them to gain an advantageous perspective on stock prices.Find the companies that will grow you a fortune with Benjamin Graham and the Power of Growth Stocks.

Democracy in Thailand was born in Paris, a lofty ideal hatched by a handful of intellectuals. When the People's Party propelled Thailand into a democracy in 1932, most Thai people were not ready for it. They saw it only as a power game that diminished their most revered king and gave carte blanche to bottomless corruption by people in power. The next sixty years saw Thailand going through more than fifteen changes of government, at least tens of them by force. The usually bloodless coups turned bloodbath the last couple of times, with atrocities that made world's headlines.In the wilderness at the border between Thailand and Laos, two men met and fought a duel as deadly enemies. They both lived to become grudging friends, all the time walking the parallel lines of democracy : one sworn to topple and uproot corrupted governments, the other, while equally disgusted with the abusing of power, was duty bound to uphold their lawful authorities.Their combined experiences gave us tantalizing behind-the-scene glimpses into all the major rebellions and coups between 1933 and 1992. Win Lyovarin weaved fictional and real characters, fictitious and documented events into a colourful fabric of an historical novel of extraordinary power and perception. Democracy, Shaken & Stirred won him the first of his two SEA Write Awards, the top accolade in South East Asia, in 1997. The book has now been included in the recommended reading list for students of Political Science in most universities in Thailand.

John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.From the Hardcover edition.

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.Think like a child—because you’ll come up with better ideas and ask better questions.Take a master class in incentives—because for better or worse, incentives rule our world.Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

“จีน-เมริกา” สะท้อนการปะทะและแยกตัวระหว่างสองยักษ์ใหญ่ที่เดิมเคยเป็นมิตรพึ่งพากัน แต่วันนี้หันมาห้ำหั่นกันอย่างรอบด้านการแข่งขันระหว่างสองมหาอำนาจเริ่มต้นจากสงครามการค้า สู่สงครามเทคโนโลยี และกำลังขยายผลเป็นสงครามเย็น 2.0 ที่แตกต่างจากสงครามเย็นครั้งก่อนอย่างมีนัยสำคัญเกมการต่อสู้ครั้งใหญ่เพื่อกำหนดอนาคตโลกกำลังเข้มข้น ฝั่งทรัมป์ใช้กลยุทธ์ธุรกิจสไตล์ลูกทุ่งอเมริกัน ส่วนฝั่งสีจิ้นผิงก็งัดเอาพิชัยสงครามซุนวูออกมากางสู้แล้วไทยเรา ทั้งในระดับบุคคล ธุรกิจ และประเทศ จะต้องปรับตัวอย่างไรในโลกใบใหม่ที่แตกออกเป็นสองแกน

“ยิว” และ “ญี่ปุ่น” คือสองชนชาติที่สร้างปรากฏการณ์ทางเศรษฐกิจได้อย่างน่าทึ่ง ชาวยิวขึ้นชื่อว่ามีความคิดที่หลักแหลม มองการณ์ไกลและตัดสินใจได้เฉียบคม ส่วนชาวญี่ปุ่นก็มีความมุ่งมั่นจริงจัง ละเอียดรอบคอบ และมีจิตวิญญาณของนักสู้จะเกิดอะไรขึ้นถ้าเราสามารถคิดแบบชาวยิวและทำแบบชาวญี่ปุ่น?ฮอนดะ เคน มีโอกาสได้เจอกับเศรษฐีชาวยิวคนหนึ่งที่อเมริกา ชายผู้นั้นได้ถ่ายทอดวิธีคิดที่ชาวยิวส่งต่อกันมาจากรุ่นสู่รุ่นให้กับเขา เขาจึงนำกลับไปปรับใช้ที่ญี่ปุ่นจนสามารถเปลี่ยนชีวิต แล้วลายเป็นเจ้าของธุรกิจที่ร่ำรวยและมีความสุขได้อย่างเหลือเชื่อ หนังสือเล่มนี้จะเผยวิธีคิดเหล่านั้นอย่างหมดเปลือก โดยเรียบเรียงผ่านเรื่องราวที่ทั้งอ่านสนุก เข้าใจง่าย และนำไปใช้ได้จริง เพียงลองนำไปใช้ แล้วคุณจะสร้างความมั่งคั่งและความสุขให้เกิดขึ้นในชีวิตได้อย่างแน่นอน!

More than one million hardcovers soldNow available for the first time in paperback!The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market ConditionsThe greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

”It is impossible to produce superior performance unless you do something different.” — John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In The Outsiders, you’ll learn the traits and methods—striking for their consistency and relentless rationality—that helped these unique leaders achieve such exceptional performance.Humble, unassuming, and often frugal, these "outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value.Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns.

"คัมภีร์หุ้น" เล่มนี้จะเป็นสิ่งหนึ่งที่จะช่วยอธิบายให้ผู้ที่ไม่เคยทราบ แต่สนใจในการลงทุนในตลาดหลักทรัพย์ ได้เข้าใจพื้นฐานที่สำคัญๆ ด้วยตัวอย่างสถานการณ์ต่างๆ จากสิ่งที่เกิดขึ้นจริงจะช่วยให้นักลงทุนหน้าใหม่ได้มีประสบการณ์ เปรียบเสมือนนักลงทุนรุ่นพี่ที่อยู่ในตลากมานานแล้ว และการเสนอกลยุทธ์การเล่นที่เป็นระบบที่จะช่วยให้นักลงทุนใหม่และนักลงทุนเก่าได้มีการซื้อขายหุ้นที่เป็นระบบมากขึ้น เพื่อการพัฒนาทักษะการลงทุนให้ก้าวหน้าและเรียนรู้จากความผิดพลาดที่ผ่านมา

"Everyone knows Warren is the greatest investor of our time. . . .This book for the first time captures his genius as a manager." --Jack Welch The first book to reveal the investment and management strategies of the Berkshire Hathaway all-star management team. Much has been written about Warren Buffett and his investment philosophy; little has been made public about the inside management of Berkshire Hathaway. With a market cap exceeding 100 billion, Berkshire Hathaway has a market value surpassing many icons of American business such as Dell, AT&T, Disney, Ford, Gillette, American Express, and GM. Drawing on his personal experiences as well as those of Berkshire's chief executives, officers, and directors interviewed for this book, Berkshire insider Robert P. Miles provides a unique look at the Berkshire Hathaway culture and its management principles.

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective--informed by behavioral economics, neuroscience, and psychology--comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions?Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping--and often contradictory--sets of norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.