Cream were a British rock band formed in London in 1966. The group consisted of bassist Jack Bruce, guitarist Eric Clapton, and drummer Ginger Baker. Bruce was the primary songwriter and vocalist, although Clapton and Baker also sang and contributed songs. Formed from members of previously successful bands, they are widely regarded as the world's first supergroup. Cream were highly regarded for the instrumental proficiency of each of their members.

During their brief three-year career together, the band produced four albums, Fresh Cream (1966), Disraeli Gears (1967), Wheels of Fire (1968), and Goodbye (1969). Beginning with Disraeli Gears, the band was joined in the studio by producer and multi-instrumentalist Felix Pappalardi, who became an important influence on the band's sound. Cream's music spanned many genres of rock music, including blues rock ("Crossroads", "Born Under a Bad Sign"), psychedelic rock ("Tales of Brave Ulysses", "White Room"), and hard rock ("Sunshine of Your Love", "SWLABR"). In their career, they sold more than 15 million records worldwide. The group's third album, Wheels of Fire (1968), is the world's first platinum-selling double album.