Iss Pyaar Ko Kya Naam Doon? (transl. What name should we give this love? International Title Forbidden Love is an Indian Hindi-language romantic drama television series that aired on Star Plus from 6 June 2011 to 30 November 2012. Produced by Gul Khan under 4 Lions Films, it starred Barun Sobti and Sanaya Irani. It is the first installment of the Iss Pyaar Ko Kya Naam Doon? series.

On 24 November 2015, Hotstar launched an eight episode web series, Iss Pyaar Ko Kya Naam Doon? – Ek Jashn, to extend the Iss Pyaar Ko Kya Naam Doon? storyline. Barun Sobti and Sanaya Irani reprised their respective roles as Arnav and Khushi.

The story revolves around a Delhi-based business tycoon, Arnav Singh Raizada(ASR), and a middle-class girl from Lucknow, Khushi Kumari Gupta.

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