Dave Asprey (born October 30,1972) is an American entrepreneur and author. He founded Bulletproof 360, Inc. in 2013, and in 2017, founded Bulletproof Nutrition Inc. He has written five books. Men's Health described Asprey as a "lifestyle guru".
Asprey is a "biohacker", creator of Bulletproof Coffee and the Bulletproof diet, and author of a book describing the diet.
Asprey is also known for his early adoption of the Internet for commerce and selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems, and Citrix Systems.
Asprey attended UCSB and majored in computer science and later earned his undergraduate degree in computer information systems from California State University, Stanislaus. He went on to earn an MBA from the Wharton School of the University of Pennsylvania.