Documentaries

Pepsi, Where's My Jet? is an American Netflix original docuseries directed by Andrew Renzi. Its story explores the Leonard v. Pepsico, Inc. court case. It premiered on Netflix on November 17, 2022.

In the mid-1990s, PepsiCo aired a series of commercials aiming to promote their Pepsi products and associated point system. According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. One commercial showed that, for seven million points, the prize was an AV-8 Harrier II jet. Its value at the time was estimated at US$32 million. While the commercial was tongue-in-cheek, it lacked a disclaimer indicating so. John Leonard, a 21-year-old business student in 1996, found that it was possible to purchase Pepsi Points for 10 cents each and calculated that seven million points cost US$700,000. Furthermore, the rules only required a minimum of 15 Pepsi Points worth of physical tags from Pepsi products beyond the purchased points. Leonard convinced five investors to help him buy the remaining points. One of these investors was Todd Hoffman. Leonard sent his points and a check to claim the jet. However, PepsiCo denied his request and argued that the commercial was a joke; they also pointed out that the jet was not an item offered in their catalog of products that can be obtained with Pepsi Points.