Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.

"This small booklet was compiled and edited from talks given by Venerable Ajahn Sumedho on the central teaching of the Buddha: that the unhappiness of humanity can be overcome through spiritual means. The teaching is conveyed through the Buddha's Four Noble Truths, first expounded in 528 B.C. in the Deer Park at Saranath near Varanasi and kept alive in the Buddhist world ever since.Venerable Ajahn Sumedho is a bhikkhu (mendicant monk) of the Theravada tradition of Buddhism. He was ordained in Thailand in 1966 and trained there for ten years. He is currently the Abbot of the Amaravati Buddhist Centre as well as teacher and spiritual guide to many bhikkhus, Buddhist nuns and lay people.This booklet has been made available through the voluntary efforts of many people for the welfare of others.Note on the Text:The first exposition of the Four Noble Truths was a discourse (sutta) called Dhammacakkappavattana Sutta — literally, 'the discourse that sets the vehicle of the teaching in motion'. Extracts from this are quoted at the beginning of each chapter describing the Four Truths. The reference quoted is to the sections in the books of the scriptures where this discourse can be found. However, the theme of the Four Noble Truths recurs many times, for example in the quotation that appears at the beginning of the Introduction."From the Preface

Warrior of the Light: A Manual is an inspirational companion to The Alchemist, an international bestseller that has beguiled millions of readers around the world. Every short passage invites us to live out our dreams, to embrace the uncertainty of life, and to rise to our own unique destiny. In his inimitable style, Paulo Coelho helps bring out the Warrior of the Light within each of us. He also shows readers how to embark upon the way of the Warrior: the one who appreciates the miracle of being alive, the one who accepts failure, and the one whose quest leads him to become the person he wants to be.Paulo Coelho is one of the most beloved storytellers of our time. Now, in the long-awaited companion to his first novel, Coelho presents a collection of philosophical stories that will delight and guide seekers everywhere.

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

In this fascinating book, Alan Watts explores man's quest for psychological security, examining our efforts to find spiritual and intellectual certainty in the realms of religion and philosophy. The Wisdom of Insecurity underlines the importance of our search for stability in an age where human life seems particularly vulnerable and uncertain. Watts argues our insecurity is the consequence of trying to be secure and that, ironically, salvation and sanity lie in the recognition that we have no way of saving ourselves.

The Secret revealed the law of attraction. Now Rhonda Byrne reveals the greatest power in the universe—The Power to have anything you want.In this book you will come to understand that all it takes is just one thing to change your relationships, money, health, happiness, career, and your entire life. Every discovery, invention, and human creation comes from The Power. Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come from The Power. The life of your dreams has always been closer to you than you realized, because The Power—to have everything good in your life—is inside you. To create anything, to change anything, all it takes is just one thing…THE POWER.

Dr Deepak Chopra, the bestselling pioneer in mind/body medicine, shows how coincidences are messages about the miraculous potential of each moment. He reveals how, through understanding the forces that shape coincidences, you can learn to live at a deeper level and access the flow of synchronicity that lies at the heart of existence. You can start to transform your life through full-contact living, in which all things will be within your reach.Discover:- That there's no such thing as a meaningless coincidence- The seven principles of synchrodestiny- Practical techniques for applying those principlesThe seeds of a perfect destiny lie within you. This remarkable book will show you how to release their potential and live a life more wondrous than dreams.

The book 'How to stop worrying &amp; start living' suggest many ways to conquer worry and lead a wonderful life.The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations.Psychologists &amp; Doctors' view:-Worry can make even the most stolid person ill.-Worry may cause nervous breakdown.-Worry can even cause tooth decay-Worry is one of the factors for High Blood Pressure.-Worry makes you tense and nervous and affect the nerves of your stomach.The book suggests basic techniques in analysing worry, step by step, in order to cope up with them.A very interesting feature of the book is 'How to eliminate 50% of your business worries'.The book offers 7 ways to cultivate a mental attitude that will bring you peace and happiness. Also, the golden rule for conquering worry, keeping your energy &amp; spirits high.The book consists of some True Stories which will help the readers in conquering worry to lead you to success in life.The book is full of similar incidences and narrations which will make our readers to understand the situation in an easy way and lead a happy life. A must read book for everyone.

Holy fuckety fuck, I wish I'd read this two years ago! Self-sabotage? Success/crash cycle? It's in there! Finally, an explanation! I'm only in chapter 2, but so far it's pure gold. Can't wait to read the rest and solve my shit!...Finished. Loved it. I give this my highest recommendation. Even for people who don't sabotage their own happiness and success, there's a lot of great stuff in here about making the most of your life.Here's what it means for me:I upper-limit myself because I believe I'm fundamentally flawed and because I'm afraid success will bring with it greater burdens than I can handle. About the first one, he says, "The fear of being fundamentally flawed brings with it a related fear. It’s the fear that if you did make a full commitment to living in your Zone of Genius, you might fail. It’s the belief that even your genius is flawed, and that if you expressed it in a big way, it wouldn’t be good enough. This belief tells you to play it safe and stay small. That way, if you fail, at least you fail small."As I read that, I realized I'm not just afraid of failing, I'm afraid my genius is so flawed, if I express it in a big way, I'll bring down some kind of curse from the universe onto myself and everyone around me. (WTH? Where did I get that???)There also may be someone I'm afraid of out-shining, but I can't think of anyone.Common ways of upper-limiting yourself:1. Worry. If it's not about something real that you can act on immediately, it's just a way to stop yourself from being happy. Drop it and look for the positive thing that's trying to come through.2. Criticism. Usually what you're criticizing someone about is not the real issue. If it's not "please stop standing on my foot now," it's just a way to keep from being too happy.3. Deflection. Even if you think you sucked, accept the compliment. Add on your "I wish I had done better ____" at the end if you must--AFTER you've let the positivity in.4. Arguing. Especially money arguments--almost never about the thing you're arguing about. Fights are about who's the bigger victim.5. Illness and injuries. Obviously, some are real, but many are produced by our own minds to punish, protect, or prevent something.The commitment:I commit to living in my Zone of Genius, now and forever.What is your zone of genius? The things you're great at AND love doing. The answer to "if there were no constraints and you could do anything you wanted, what would you do?"To look for it, answer these questions:1. What do I most love doing?2. What work do I do that doesn't seem like work?3. In my work, what produces the highest ratio of abundance and satisfaction to amount of time spent?4. What is my unique ability? (special skill--superpower)For unique ability,1. I'm at my best when I'm _____2. When I'm at my best, the exact thing I'm doing is ____3. When I'm doing that, the thing I love most about it is ____Say an enlightened no to things outside your zone of genius.The mantra:I expand in abundance, success, and love every day, as I inspire those around me to do the same. Don't be surprised if it seems untrue and your mind starts arguing with it. That's expected! If you stick with it, eventually it will become believed/true.Once you transcend your upper limits and move into your zone of genius, it's a continuous upward-floating spiral. But it's something you have to keep practicing all the time. Keep re-committing.To really master your life, switch from Newtonian time to Einsteinian time: time is not outside of me, I make time. I'm where time comes from. I can produce as much as I need. If I think I don't have time for something, it's really because I don't want to do it. What am I not taking ownership of?To have awesome relationships:- make plenty of time for yourself (separately)- put a priority on speaking the microscopic truth, especially re emotions.- don't try to stifle emotions (ex. "don't cry!")- lots of affection- after intense intimacy, come back to earth by dancing, walking, or something physical, not by crashing (fight or accident)- form a No-Upper-Limits conspiracy of &gt;=3 friends.Highlights (many missing--apparently not sync'd, but all visible together in Kindle):- Highlight on Page 11 | Loc. 148-50 | Added on Sunday, January 27, 2013, 10:08 AMIn my life I’ve discovered that if I cling to the notion that something’s not possible, I’m arguing in favor of limitation. And if I argue for my limitations, I get to keep them. Ultimately we have to ask ourselves, “What’s the payoff for arguing forcefully for our limitations?” ==========- Highlight on Page 17 | Loc. 225-28 | Added on Sunday, January 27, 2013, 10:21 AMThere’s only one way to get through the fog of fear, and that’s to transform it into the clarity of exhilaration. One of the greatest pieces of wisdom I’ve ever heard comes from Fritz Perls, MD, the psychiatrist and founder of Gestalt therapy. He said, “Fear is excitement without the breath.” Here’s what this intriguing statement means: the very same mechanisms that produce excitement also produce fear, and any fear can be transformed into excitement by breathing fully with it. ==========- Highlight on Page 18 | Loc. 231-35 | Added on Sunday, January 27, 2013, 10:23 AMThe best advice I can give you is to take big, easy breaths when you feel fear. Feel the fear instead of pretending it’s not there. Celebrate it with a big breath, just the way you’d celebrate your birthday by taking a big breath and blowing out all the candles on your cake. Do that, and your fear turns into excitement. Do it more, and your excitement turns into exhilaration. I find it very empowering to know that I’m in charge of the exhilaration I feel as I go through life. I bet you will, too. ==========- Highlight on Page 22 | Loc. 276-79 | Added on Sunday, January 27, 2013, 10:29 AMIf you focus for a moment, you can always find some place in you that feels good right now. Your task is to give the expanding positive feeling your full attention. When you do, you will find that it expands with your attention. Let yourself enjoy it as long as you possibly can. As you get more practice, you will be able to use this radical act of appreciation in other areas such as money and love. ==========- Highlight on Page 29 | Loc. 356-57 | Added on Sunday, January 27, 2013, 10:39 AMThe best way to handle most things in your Zone of Incompetence is to avoid doing them altogether. ==========- Highlight on Page 31 | Loc. 372-73 | Added on Sunday, January 27, 2013, 10:40 AMIt’s worthwhile to do something you’re not good at if the intention is to enjoy or master it. ==========- Highlight on Page 37 | Loc. 433-35 | Added on Sunday, January 27, 2013, 02:32 PMThere is something important you should know about the Upper Limit Problem: when you attain higher levels of success, you often create personal dramas in your life that cloud your world with unhappiness and prevent you from enjoying your enhanced success. This is the Upper Limit Problem at work. ==========- Highlight on Page 43 | Loc. 497-500 | Added on Sunday, January 27, 2013, 02:38 PMHere’s a new way: when the big stuff comes up, ask your partner if she or he is willing to join you as an equal partner on a learning journey. If the answer is yes, you join together in a relationship of true possibility. If she or he is more committed to being right than to actual, real intimacy, the answer will be something other than yes. Then you must move on, and be quick about it. ==========- Highlight on Page 48 | Loc. 552-54 | Added on Sunday, January 27, 2013, 02:43 PMThe fear of being fundamentally flawed brings with it a related fear. It’s the fear that if you did make a full commitment to living in your Zone of Genius, you might fail. It’s the belief that even your genius is flawed, and that if you expressed it in a big way, it wouldn’t be good enough. This belief tells you to play it safe and stay small. That way, if you fail, at least you fail small. ==========- Note on Page 48 | Loc. 553 | Added on Sunday, January 27, 2013, 02:44 PMnot just .might fail. . might brimg the curse of the umiverse down on myself and those around me. yikes.==========- Highlight on Page 52 | Loc. 600 | Added on Sunday, January 27, 2013, 05:19 PMHidden Barrier no. 3: Believing That More Success Brings a Bigger Burden ==========- Note on Page 52 | Loc. 600 | Added on Sunday, January 27, 2013, 05:20 PMto you. greater exxpectations. more responsibility==========- Highlight on Page 53 | Loc. 607-8 | Added on Sunday, January 27, 2013, 05:21 PMThe moment I made my appearance in the world, I was greeted with two big mixed messages: you’re a burden; and you’re a celebration. ==========- Highlight on Page 55 | Loc. 635-38 | Added on Sunday, January 27, 2013, 05:23 PMdon’t shine too much, or you’ll make others feel bad or look bad. The gifted child is often convicted of stealing attention from other members of the family. One unconscious solution gifted children devise is to turn down the volume on their genius so the others don’t feel threatened by it. The other solution is to continue to shine brightly but turn down the volume on their enjoyment of it. ==========- Highlight on Page 92 | Loc. 1033-36 | Added on Monday, January 28, 2013, 09:55 AMMany physical symptoms such as headache and back pain are warning signs, like the flapping and wobble of a flat tire when you’re driving on the highway. The symptoms are saying, Slow down, stop what you’re doing, and pay attention, because there’s something out of integrity here. ==========- Highlight on Page 93 | Loc. 1042-45 | Added on Monday, January 28, 2013, 09:56 AMHere’s the bottom line on prevention and protection: when you suffer symptoms of illness or experience an accident, you often do so because you’re unconsciously trying to prevent yourself from having to do something you don’t really want to do and/or protect yourself from something you don’t want to feel. ==========- Highlight on Page 96 | Loc. 1075-77 | Added on Monday, January 28, 2013, 09:59 AMThe next time you find yourself with a stomachache, a throbbing head, or a stubbed toe, ask yourself if you might be Upper-Limiting. Sometimes a headache’s just a headache, but often if you look a little deeper you’ll find that it’s an expression of your Upper Limit Problem. Then, it’s a signal that you need to expand instead of contract. It’s telling you that it’s time to open up and embrace a new high-water mark of positive energy that’s trying to establish itself in you. Underneath the headache might be an insight that is as powerfully positive as the pain is negative. ==========- Highlight on Page 97 | Loc. 1090-92 | Added on Monday, January 28, 2013, 10:00 AMLong before morality came into play, the original definition of integrity had to do with wholeness and completeness. To be in integrity meant you were whole and complete. To be out of integrity meant a breach in your wholeness had occurred; there was a gap in your completeness. ==========- Highlight on Page 102 | Loc. 1141-43 | Added on Monday, January 28, 2013, 10:04 AMEarly in my work on transcending my own Upper Limit, I made a key discovery: if I could consider, even for a moment, that I was not upset for the reason I thought I was, I could break out of the trance I was in. Then, I could begin to see what the real issues were. ==========- Highlight on Page 106 | Loc. 1188-92 | Added on Monday, January 28, 2013, 10:07 AMHere’s something I’ve learned from many experiences of helping people resolve conflicts. Under the surface of most conflicts, you’ll find that the warring parties are actually feeling the same deeper emotions. Two people may be locked in an angry conflict for weeks. When they get beneath the roiled surface of the issue, however, they discover that the real issue is that they’re both sad about something they’ve both kept hidden. They’ve been so locked into proving each other wrong that they haven’t taken a moment to contact the true heart of the issue. ==========- Highlight on Page 107 | Loc. 1200-1207 | Added on Monday, January 28, 2013, 07:59 PMTo find these breaches and restore wholeness, we need to get good at asking questions like these: Where do I feel out of integrity with myself? What is keeping me from feeling complete and whole? What important feelings am I not letting into my awareness? Where in my life am I not telling the full truth? Where in my life have I not kept my promises? In my relationship with _____________________, what do I need to say or do to feel complete and whole? ==========- Highlight on Page 110 | Loc. 1230-31 | Added on Monday, January 28, 2013, 08:55 PMIf you’re willing to adopt a playful attitude toward yourself and your shortcomings, you can make extraordinarily rapid progress. ==========- Highlight on Page 111 | Loc. 1240-58 | Added on Monday, January 28, 2013, 10:10 PMHere’s what I recommend for daily action steps. These specific actions will keep you on track and on the fast track to living in your Zone of Genius. Make a commitment to keeping an attitude of wonder and play while learning about your Upper Limit behaviors. Say this sentence in your mind as often as you like. It expresses the attitude I’d like you to embody: I commit to discovering my Upper Limit behaviors, and to having a good time while I’m learning about them. You can learn a lot more with a spirit of wonder and enjoyment than you can with an attitude of criticism. Make a list of your Upper Limit behaviors. Here are some of the most common ones: Worrying Blame and criticism Getting sick or hurt Squabbling Hiding significant feelings Not keeping agreements Not speaking significant truths to the relevant people. (If you’re mad at John, he’s the relevant person to talk to. It doesn’t help to tell Fred that you’re mad at John.) Deflecting. (Brushing off compliments is a good example of deflecting) When you notice yourself doing one of the things on your Upper Limit list, such as worrying, or failing to communicate some truth, shift your attention to the real issue: expanding your capacity for abundance, love, and success. Consciously let yourself make more room in your awareness for abundance, love, and success. Use the resources of your whole being, not just your mind. For example, feel more love in your chest and heart area. Savor the body feeling, as well as the mental satisfaction, of success and abundance. Embrace a new story that tells about your adventures in your Zone of Genius. Find a new mythology, or make up one of your own, that shows you enjoying your life in the full radiance of your expressed potential. ==========- Highlight on Page 119 | Loc. 1330-38 | Added on Monday, January 28, 2013, 10:23 PMThere is a huge fear underneath every complaint: If I took the Big Leap into my Zone of Genius, I might fail. What if I really opened up to my true genius and found that my genius wasn’t good enough? Better to keep the genie in the bottle and coast along in the Zone of Excellence. That way I don’t have to risk taking a Big Leap and finding it isn’t good enough. That way I don’t have to risk discovering the ugly possibility that I don’t have a Zone of Genius. Unless you’re very lucky or very enlightened, you’re likely to hear those nattering voices and feel those nagging fears within you. They’re part of the deal. I won’t try to talk you out of them, and you shouldn’t try to talk yourself out of them, either. Just notice the voices and feel the fears. That’s all you need to do with them. You don’t need to rid yourself of them. Where would they go, anyway? All you need to do is acknowledge them, wave to them, let them know you’re aware of them. Then get busy learning to live in your Zone of Genius. ==========- Highlight on Page 147 | Loc. 1631 | Added on Tuesday, January 29, 2013, 07:37 PMI expand in abundance, success, and love every day, as I inspire those around me to do the same. ==========- Highlight on Page 149 | Loc. 1648-57 | Added on Tuesday, January 29, 2013, 07:41 PMTo use the USM as a formal meditation, find a place where you can sit quietly for five to ten minutes. Close your eyes, and rest for a minute or so until your system settles down. Once every fifteen to twenty seconds, whisper the USM softly to yourself; say the words quietly in your mind, like a faint thought. You don’t need to pronounce the words distinctly, as long as you can feel the concept of the USM. It will go like this: Whisper the USM softly to yourself. (It takes me five to seven seconds to do this.) Pause and rest with an open mind for ten to fifteen seconds. (This is about the time it takes for two slow, easy breaths.) Whisper the USM softly to yourself again. Pause and rest with an open mind for ten to fifteen seconds. Continue like this for five to ten minutes. When you feel you’re at a good stopping place, pause and rest for a minute or two before returning to your normal activities. ==========- Highlight on Page 154 | Loc. 1706-9 | Added on Tuesday, January 29, 2013, 07:59 PMCommitment gets you started and propels you through the early stages of any game, but it’s recommitment that ignites your reserves when you feel like you’re going to give up. Those moments of low energy are inevitable (in my experience, at least) when you’re on a quest for any worthy goal. The saving move in that moment is to renew your commitment. ==========

One of the most powerful of the Seth Books, this essential guide to conscious living clearly and powerfully articulates the furthest reaches of human potential, and the concept that we all create our own reality according to our individual beliefs. Having withstood the test of time, it is still considered one of the most dynamic and brilliant maps of inner reality available today.

Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Gilbert offers insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

Learn the latest details and most recent groundbreaking discoveries that reveal, for the first time, the mystery of life in the spirit world after death on Earth--proof that our consciousness survives--in Journey of Souls by Michael Newton, PhD.Using a special hypnosis technique to reach the hidden memories of subjects, Dr. Newton discovered some amazing insights into what happens to us between lives. Journey of Soulsis the record of 29 people who recalled their experiences between physical deaths. Through their extraordinary stories, you will learn specifics about:How it feels to die What you see and feel right after death The truth about "spiritual guides" What happens to "disturbed" souls Why you are assigned to certain soul groups in the spirit world and what you do there How you choose another body to return to Earth The different levels of souls: beginning, intermediate, and advanced When and where you first learn to recognize soulmates on Earth The purpose of life Journey of Souls is a graphic record or "travel log" by these people of what happens between lives on Earth. They give specific details as they movingly describe their astounding experiences.After reading Journey of Souls,  you will gain a better understanding of the immortality of the human soul. You will meet day-to-day challenges with a greater sense of purpose. You will begin to understand the reasons behind events in your own life.Journey of Souls is a life-changing book. Already, over 600,000 people have taken Journey of Souls to heart, giving them hope in trying times.

This is the story of Brida, a young Irish girl, and her quest for knowledge. She has long been interested in various aspects of magic but is searching for something more. Her search leads her to people of great wisdom, who begin to teach Brida about the spiritual world. She meets a wise man who dwells in a forest, who teaches her about overcoming her fears and trusting in the goodness of the world; and a woman who teaches her how to dance to the music of the world, and how to pray to the moon. As Brida seeks her destiny, she struggles to find a balance between her relationships and her desire to become a witch. This enthralling novel incorporates themes that fans of Paulo Coelho will recognize and treasure—it is a tale of love, passion, mystery, and spirituality from the master storyteller.

We always have a choice, Pema Chodron teaches: We can let the circumstances of our lives harden us and make us increasingly resentful and afraid, or we can let them soften us and make us kinder. Here Pema provides the tools to deal with the problems and difficulties that life throws our way. This wisdom is always available to us, she teaches, but we usually block it with habitual patterns rooted in fear. Beyond that fear lies a state of openheartedness and tenderness. This book teaches us how to awaken our basic goodness and connect with others, to accept ourselves and others complete with faults and imperfections, and to stay in the present moment by seeing through the strategies of ego that cause us to resist life as it is.

A manual for relating to the brain in a revolutionary new way, Super Brain shows you how to use your brain as a gateway for achieving health, happiness, and spiritual growth. The authors are two pioneers: bestselling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one of the world's foremost experts on the causes of Alzheimer’s. They have merged their wisdom and expertise for a bold new understanding of the “three-pound universe” and its untapped potential.In contrast to the “baseline brain” that fulfills the tasks of everyday life, Chopra and Tanzi propose that, through a person’s increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations. “We are living in a golden age for brain research, but is this a golden age for your brain?” they ask. Super Brain explains how it can be, by combining cutting-edge research and spiritual insights, demolishing the five most widespread myths about the brain that limit your potential, and then showing you methods to:-Use your brain instead of letting it use you-Create the ideal lifestyle for a healthy brain-Reduce the risks of aging-Promote happiness and well-being through the mind-body connection-Access the enlightened brain, the gateway to freedom and bliss-Overcome the most common challenges, such as memory loss, depression, anxiety, and obesity Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. In Super Brain, Chopra and Tanzi guide you on a fascinating journey that envisions a leap in human evolution. The brain is not just the greatest gift that Nature has given us. It’s the gateway to an unlimited future that you can begin to live today.

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter &amp; Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter &amp; Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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