Betty en NY (pronounced Betty en New York or Nueva York), is an American telenovela produced by Telemundo Global Studios for Telemundo based on the 1999 Colombian telenovela written by Fernando Gaitán, Yo soy Betty, la fea, which most popular recent version was La fea más bella starred Angélica Vale. The series stars Elyfer Torres as the titular character.

The trailer of the series was presented as Betty in NY, during the Telemundo's upfronts for the 2018–2019 television season. The start of production was announced on 27 November 2018. It premiered on 6 February 2019 and ended on 12 August 2019.

The series revolves around Beatriz Aurora Rincón Lozano, an intelligent and capable young Mexican woman who lives in New York City who goes after her dreams, overcoming prejudices in a world where image is everything. After suffering six months of rejection in all jobs that she applies due to her lack of physical attractiveness, Betty decides to accept a job far below her abilities. Thus, after entering the sophisticated fashion company V&M Fashion, she becomes the personal secretary of the company president. Although she is ridiculed and humiliated on a daily basis for being completely lacking in style, Betty is more than willing to not be defeated in this ruthless war of appearances. While she is extremely competent and has great plans for personal growth, none of her many qualities will be able to help Betty find true love.

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Betty en NY

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