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the lorax

1972

The Lorax is a musical Dr. Seuss animated short produced by DePatie–Freleng Enterprises which first aired as a television special on CBS on February 14, 1972. The special was written by Theodor Geisel, based on his 1971 book of the same name.

One night, a young boy living in a polluted, grim ghost town wanders down 'The Street of the Lifted Lorax.' Along the dark street, he comes to the residence of a man named The Once-ler, a man in dark green-colored gloves whose face is never seen. He takes up an audience with the boy, and begins to explain the tale regarding the Lorax.

The land once thrived with Truffula trees when the Once-ler first came to the area in a horse-drawn cart. Living among the foliage were the brown Bar-ba-Loots, who ate Truffula fruit from the local trees. In the nearby pond lived the Humming Fish, and the Swomee Swans flew overhead. The trees amazed the Once-ler with their texture and scent, and he soon built a small shop in the area. After cutting down a Truffula tree, the Lorax popped out of its stump. The Lorax claims to speak for the trees, and demanded to know what the Once-ler was doing. The Once-ler explained that he was using the Truffula tree's tufts to make something called a "Thneed... a fine something that all people need." He insisted that he was only cutting one tree down and causing no harm, but when the Thneed sold quickly, the Once-ler began cutting down Truffula trees en masse to make more Thneeds. (It is also noted that the Truffula tree grows extremely slowly—ten years before the seed even becomes a sapling and at least ten years after that to grow to maturity—making farming the tree impractical.) Soon, he called his relatives to help him grow his thriving business into a boomtown. As the Lorax protested against the Once-ler's actions, a bulldozer picked up the Truffula tree where he stood and the Lorax was thrown into a truck with the Truffula tree and caught in an assembly line.

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