FIFA is a series of association football video games developed and released annually by Electronic Arts under the EA Sports label. As of 2011, the FIFA franchise has been localised into 18 languages and available in 51 countries. Listed in Guinness World Records as the best-selling sports video game franchise in the world, the FIFA series has sold over 325 million copies As of 2021. It is also one of the best-selling video game franchises.

Football video games such as Tehkan World Cup, Sensible Soccer, Kick Off and Match Day had been developed since the late 1980s, and were already competitive in the games market when EA Sports announced a football game as the next addition to their EA Sports label. When the series began with FIFA International Soccer on the Sega Mega Drive in late 1993, it was notable for being the first to have an official license from FIFA, the world governing body of football. The main series has been complemented by additional installments based on single major tournaments, such as the FIFA World Cup, UEFA Champions League, UEFA Europa League and UEFA European Football Championship, as well as a series of football management titles. Since the 1990s, the franchise's main competitor has been Konami's Pro Evolution Soccer (PES) series.

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