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99% Invisible

4.3/5

99% Invisible is a radio show and podcast produced and created by Roman Mars that focuses on design. It began as a collaborative project between San Francisco public radio station KALW and the American Institute of Architects in San Francisco. The show has been distributed by PRX for broadcasting on a number of radio stations and as a podcast on the Radiotopia network. On April 28, 2021, Roman Mars announced in an introduction of a re-released episode that 99% Invisible had been purchased by Sirius XM and marketed as part of its Stitcher Radio brand.

The name of the show was derived from a quote by Buckminster Fuller that, "Ninety-nine percent of who you are is invisible and untouchable." The goal of the show is to expose the unseen and overlooked aspects of design, architecture, and activity in the world. Each episode generally focuses on a single topic or specific example of design, often including interviews with architects, experts, or people who have influenced or been influenced by a given urban, industrial, graphic or other design.

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