People like P.T. Barnum

Phineas Taylor Barnum was an American showman, businessman, and politician, remembered for promoting celebrated hoaxes and founding the Barnum & Bailey Circus (1871–2017) with James Anthony Bailey. He was also an author, publisher, and philanthropist, though he said of himself: "I am a showman by profession ... and all the gilding shall make nothing else of me." According to his critics, his personal aim was "to put money in his own coffers". He is widely credited with coining the adage "There's a sucker born every minute", although no evidence has been collected of him saying this.