People like Joel Spolsky

Avram Joel Spolsky is a software engineer and writer. He is the author of Joel on Software, a blog on software development, and the creator of the project management software Trello. He was a Program Manager on the Microsoft Excel team between 1991 and 1994. He later founded Fog Creek Software in 2000 and launched the Joel on Software blog. In 2008, he launched the Stack Overflow programmer Q&A site in collaboration with Jeff Atwood. Using the Stack Exchange software product which powers Stack Overflow, the Stack Exchange Network now hosts over 170 Q&A sites.