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Why Love Now is the fifth studio album by American hardcore punk band Pissed Jeans, debuting via streaming on February 16, 2017 through Noisey and released to other formats by Sub Pop on February 24. The album covers issues related to gender relations, misogyny, and white male privilege, one critic labeling it as "preëmptive self-critique, an attempt to defang male aggression by letting it feed on itself." The band produced Why Love Now with no wave artist Lydia Lunch, who strictly controlled how the group worked on the record, and metal musician Arthur Rizk, who handled the technical aspects. Why Love Now was positively received by critics, who praised its use of uncomfortable lyrical themes, and landed at number 24 on the American Billboard Heatseekers Albums chart.