People like The Betches

Betches (originally Betches Love This) is a digital media company started by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. Originally started as a website, the company now includes a webpage, social media accounts, podcast, a national comedy tour, merchandise, and two best-selling books, I Had A Nice Time And Other Lies... and Nice Is Just A Place In France.

The Betches Love This website began in February 2011 and was authored by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. It is modeled after Bros Like This Site, which was founded in 2009. Each of the three women invested $1,500 into the company. The three women chose the name "Betches" because they heard young women saying the word because they did not want to be called a Bitch. Betches Love This was shortened to "Betches" as the brand developed into a larger humor category discussing topics such as celebrities, health and fitness, politics, and TV and movie recaps. The Betches put forth multiple social media posts a week for their fans. The three women claim to "'say what people are thinking about the world, but no one's said out loud.'"