People like Robert McKee

Robert McKee (born January 30, 1941) is an author, lecturer and story consultant who is widely known for his popular "Story Seminar", which he developed when he was a professor at the University of Southern California. McKee is the author of Story: Substance, Structure, Style and the Principles of Screenwriting, Dialogue: the Art of Verbal Action for Stage, Page and Screen and Storynomics: Story-Driven Marketing in the Post-Advertising World. McKee also has the blog and online writers' resource "Storylogue".

Robert McKee’s "Story Seminars" have been held around the globe including Boston, Moscow, Amsterdam, Beijing, Mumbai, Paris, Rio de Janeiro, Sydney and yearly in New York City, Los Angeles, and London. The 3-day seminar teaches writers the principles of storytelling. McKee's one-day "Genre Seminars" teach writers the conventions of different styles of storytelling including thriller, comedy, horror, love story, action story, and writing for television.