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Wattpad is a website or app for readers and writers to publish new user-generated stories in different genres, including classics, general fiction, historical fiction, non-fiction, poetry, fan-fiction, spiritual, humor, and teen fiction. It aims to create social communities around stories for both amateur and established writers.

The platform claims to have an audience of more than 80 million users, who can directly interact with the writers and share their opinions with fellow readers. Although available in over 50 languages, 77% of its content is written in English. A number of Wattpad users are translating stories to continue to build the platform.

From December 2006 to 2019, the former tagline for the Wattpad website was "Stories you'll love." As of February/March 2019 during its rebrand to present, it is now "Where stories live".