People like Jaid Black

Tina Marie Engler (born January 22, 1972), better known under the pen name Jaid Black, is an American author of erotic romance novels. Engler, the founder and majority stock holder of Ellora's Cave publishing, is behind the creation of what Ellora's Cave has trademarked Romantica, a fusion of the erotica and romance genres in popular English literature. Romantic Times magazine gave her their first ever Trailblazer Award, both for her Romantica contribution to the romance genre, as well as for her role in popularizing the e-book.

Engler is best known for her books penned under the pseudonym Jaid Black, as well as for her rise from welfare recipient to millionaire entrepreneur. Having had several novels rejected by Harlequin Enterprises and major New York publishing houses, she began privately selling her work in digital form – by email and on CD-ROM. She founded Ellora's Cave in 2000 as a way to self-publish, and by 2012 the company had a revenue of US$10 million per year, primarily retailing through Amazon.