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Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using POD (print on demand) technology. It may also apply to albums, pamphlets, brochures, games, video content, artwork, and zines. Web fiction is also a major medium for self-publishing.

Although self-publishing is not a new phenomenon, dating back to the 18th century, it has transformed during the internet age with new technologies and services providing increasing alternatives to traditional publishing, becoming a $1 billion market. However, with the increased ease of publishing and the range of services available, confusion has arisen as to what constitutes self-publishing. In 2022, the Society of Authors and the Writers Guild of Great Britain produced a free downloadable guide to the various distinct types of publishing currently available.