People like David Meerman Scott

David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.

Scott graduated from Kenyon College in 1983 with a BA in economics. After early jobs as a clerk on several Wall Street bond trading desks, he worked in the online news and information business from 1985 to 2002, holding executive positions in an electronic information division of Knight-Ridder, from 1989 to 1995.

Scott moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation, ultimately holding the position of vice president of marketing until the business was sold to Thomson Corporation in 2002. Thomson Corporation terminated his employment after acquiring NewsEdge, so he started his own business as a marketing strategist.