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The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, unisex early 1990s style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.

Popular global fashion brands of the decade included Abercrombie and Fitch, Adidas, Balenciaga, Ben Sherman, Burberry, Christian Dior, Coach, DSquared2, Dorothy Perkins, Fashion Nova, Forever 21, Gucci, H&M, Hollister, Hugo Boss, Lacoste, Louis Vuitton, Marks and Spencer, Michael Kors, Monsoon Accessorize, Nike, Nine West, Off-White, River Island, Supreme, Topman, Topshop, Uniqlo, Under Armour, and Vans.