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Palaye Royale

Palaye Royale

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Sumerian Records is an American independent record label based in Los Angeles, Washington D.C., and London. The label was founded in 2006 by Ash Avildsen. They have signed artists such as Black Veil Brides, Poppy, Bad Omens, Palaye Royale, and The Smashing Pumpkins. It is considered a true lifestyle modern music brand known for both breaking new artists and revitalizing iconic legacy acts. In early 2022, Sumerian acquired Behemoth Entertainment, a comic book and video game publisher, in order to increase their merchandise options and further expand the brand.

Founded in 2006 in his Venice Beach apartment, Sumerian Records founder Ash Avildsen first released the records Akeldama by The Faceless and For What It's Worth by Stick to Your Guns in order to let people know the label would be dedicated to underground music but also to diversify the genre's of the label, as the former falls under deathcore while the latter is typically described as Melodic Hardcore. After waiting a year to release another record, in order to ensure third band on their label was "totally doing their own thing independent from everything else going on in the scene", Sumerian released The New Reign by Born of Osiris. Ash later commented on this release in a 2012 interview with Lambgoat by stating "There is something to be said for not putting out too many records each year to where we're able to give focused energy to each band and album rather than always having several releases come out each month". Sumerian has continued to follow this philosophy throughout it's near two decade tenure, never surpassing more than thirty artists on the label at one time and typically following a one record a month release schedule.

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