Music like Mamont

Mamont (Russian: Мамонт, Russian for Mammoth) is an international modern art show and avant-garde fashion show held in Minsk, Belarus, since 1995. Competitions, presentations, and exhibitions of avant-garde painting and sculpture are held. Judges traditionally give a master class for young designers.

Mamont intends to differ from other fashion shows by portraying clothing as an object of art, and its presentation as a performance.

Television director Yury Breus first had the idea for the event. It was intended to discover new names and concepts for TV programs, but it quickly received such popularity among young designers that became an independent event.

In the "nuance" category for the original use of folk motifs in her collection "Zapovet", Evgenia Lukjanova was the winner. In the "neon" category, Olga Kiselevich and Svetlana Ivashina, who were the 2011 winners, received an award for use of optical and light effects. The duo introduced the "Bezdna" collection. The 2011 grand prize winner, the Centre of Fashion and Beauty "Chrustal Nymph" from Gomel, was represented by a team of co-authors with a unique collection "We All Are From… or Made In China". It took first place in the "Knock-out" category as the most provocative work.