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BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products made with higher-quality ingredients than their standard menu items. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Along with this series of larger, more complex menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better-quality products. They were discontinued in the United States in 2012, but continued to be sold in some markets, such as Italy. In August 2014, they were reintroduced for a limited-time offering (LTO) in North America, leading to their permanent re-addition to the menu in March 2015 in over 30 countries globally.