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The Bloody Beetroots is an Italian electronic dance music project of musician and producer Bob Rifo (also Sir Bob Cornelius Rifo and SBCR, born Simone Cogo). Established in late 2006, the Bloody Beetroots were initially a duo consisting of Bob Rifo and Tommy Tea, who later left in 2012. The project is well known for the black mask, reminiscent of comic book characters, Spider-Man, Venom, and Grendel, that various members have worn during performances and other public appearances. Since 2016 Rifo performs with the "NO" mask.

The leader of the band, Sir Bob Cornelius Rifo, was born in 1977 in Bassano del Grappa, Italy. He lives in Venice Beach, California. He is a classically trained musician, but gained reputation for producing music with styles ranging from punk rock to the new wave of the 1980s. His identity remains largely anonymous. In fact, the only identifying public feature he has is the year "1977" tattooed across his chest, which is the year of his birth, that coincided with the year punk-rock was born. Rifo, a music producer, DJ and photographer uses the pseudonym the Bloody Beetroots himself.