Emily

The story of Richard Montanez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin' Hot Cheetos into an iconic snack that disrupted the food industry and became a global pop culture phenomenon.

Big country

Stephanie Ramirez

Christ G

Zach Veenstra

Luiz Fernando Pimentel

Circle Square

Jordan Gabrielle

Ryan

Vanessa G

John Matychuk

T'Challa

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Flamin' Hot

This is the inspiring story of Richard Montañez who, as a Frito Lay janitor, helped disrupt the food industry by channeling his Mexican heritage to turn Frito Lay snacks into an iconic global pop culture phenomenon.

A janitor at a snack company uses his cultural heritage to revolutionize the food industry and create a beloved snack brand.

Jesse Garcia

Emilio Rivera

Annie Gonzalez

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