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Zeit im Bild

1957

3.7/5

Zeit im Bild (ZiB) is the name for the television news broadcasts of ORF, running since December 1955.

The first Zeit im Bild was broadcast on December 5, 1955; two editions were broadcast that day, at 5pm and 7:30pm. The format of the bulletins was based on those at the time of the BBC, in which an in-vision presenter read out the day's news. The title Zeit im Bild (roughly, The Time in the Picture) was thought up by the TV journalist and later ORF Director General Teddy Podgorski.

From February 3, 1975, the news broadcast on ORF's first TV channel (FS 1) was renamed to Zeit im Bild 1 at 7.30 pm and was supplemented by Zeit im Bild 2 on the second channel (FS 2). The two bulletins had different start times and different lengths, depending on which programmes were aired directly before said newscasts. ZiB 1 was designed from the outset as a "news show". News was mixed with entertainment, not all elements of the reporting had to be included, and instead of many brief reports, a longer and more detailed background reporting was sought. There was an overview of the news, and the "theme of the day" was then reported in more detail. ZIB 2 was presented by journalists, rather than announcers, who took a more 'hands-on' role in the newscast. Blue screen technology was also introduced in the studio.

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