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Alloy Entertainment (formerly 17th Street Productions) is a book-packaging and a television production unit of Warner Bros. Television, part of Time Warner. Alloy is a leading producer of "chick lit"-style novels created for teenage and young adult audiences. Among the book series produced by the company are The Vampire Diaries, Gossip Girl, The Clique, Pretty Little Liars, Private, The Nine Lives of Chloe King and The 100.

The company was formerly a corporate sibling of Defy Media (formerly Alloy Digital), a Multi Channel Network which produces the web series First Day, First Day 2: First Dance and Talent. Additionally, the company produces or co-produces several television shows and films which are novel adaptations. On June 11, 2012, Warner Bros. Television acquired Alloy Entertainment from it owner, Zelnick Media Capital