People like Jonathan Haidt

Jonathan David Haidt (; born October 19, 1963) is an American social psychologist and author. He is the Thomas Cooley Professor of Ethical Leadership at the New York University Stern School of Business. His main areas of study are the psychology of morality and moral emotions.

Haidt's main scientific contributions come from the psychological field of moral foundations theory, which attempts to explain the evolutionary origins of human moral reasoning on the basis of innate, gut feelings rather than logic and reason. The theory was later extended to explain the different moral reasoning and how they relate to political ideology, with different political orientations prioritizing different sets of morals. The research served as a foundation for future books on various topics.