The Whiskey Film

Traverse Cinema Studio presents The Whiskey Film, a visual collective of tales about those who work to define whiskey as well as themselves as they explore their craft. The key concept is that change occurs over time, not only in the whiskey itself but also in the lives of those who create it. Like the spirit in the distilling process, whiskey makers change under the pressures of their lives and within the context of their craft.

Told in chapter episodic form, The Whiskey Film's characters illustrate the key influences of a great whiskey; roots, art, science, agriculture, aging, passion, tradition, focus, branding, education, and patience.

Craft distilling, distilled down is an agricultural product. The more technology enters into our daily lives, the further we become removed from the process and the producers from where the products we consume every day come from. The importance of creating from your hands and the land is valued as a commodity instead of understood as a creative expression.

Through the first light, over a dusty road, as the ashes of a bonfire from the previous night's tales told, swirl and dance through a faint breeze, the sun rises on a dusty field. The hazy dew point slowly begins its daily cycle from leaving the tips of each barley plant which seem to fade endlessly into the newly lit horizon. You can hear the bacon and eggs sizzling in the background and the rusty turning of an old piece of irrigation equipment. Cracks, texture, and grit consume the rusted beast that undergoes its morning maintenance before the rooster begins his routine. This is where the lives that we all live every day begin. On a farm, far away, desolate, and removed from the amplitude of a growing population. But silent, simple, and steadfast in maintaining this as their way of life.

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