Emily

The story of Richard Montanez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin' Hot Cheetos into an iconic snack that disrupted the food industry and became a global pop culture phenomenon.

Stephanie Ramirez

Christ G

Zach Veenstra

Luiz Fernando Pimentel

Circle Square

Jordan Gabrielle

Ryan

Vanessa G

John Matychuk

T'Challa

LaurYn Jean Raposo

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Flamin' Hot

This is the inspiring story of Richard Montañez who, as a Frito Lay janitor, helped disrupt the food industry by channeling his Mexican heritage to turn Frito Lay snacks into an iconic global pop culture phenomenon.

Judy Montanez

Lewis Colick

Vanessa Martinez

Tony Shalhoub

Bobby Soto

Jesse Garcia

Annie Gonzalez

Eva Longoria

Jimmy Gonzales

Richard Montanez

Pepe Serna

Matt Walsh

Linda Yvette Chávez

Dennis Haysbert

Emilio Rivera

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