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"Toys ""R"" Us"

A legacy global toy and juvenile-products retailer founded in 1957, historically known for large-format stores, Geoffrey the Giraffe mascot, and broad assortments of branded toys and games. The brand serves children, parents, gift buyers, and collectors with toys, building sets, educational products, baby items, and licensed merchandise from partners like LEGO and Disney across brick-and-mortar, shop-in-shop, and ecommerce channels. Positioned as a mass-market, family-oriented destination, the brand emphasizes playfulness, nostalgia, and accessible product offerings while competing with big-box, online, and specialty toy retailers.

Toys "R" Us is a global toy, games, and juvenile-products retailer offering a wide range of toys, games, and collectibles including LEGO, Star Wars merchandise, and more.

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