Books like Cold Calling Techniques {That Really Work!}

This book was a random pick for me. It is a bunch of tips for salespeople on how to use the phone to generate appointments with new prospects whom they never knew before (That's what the word COLD is all about here). There is no selling over the phone as Stephan Schiffman advises against that.Mr.Schiffman promises in the book that by implementing all the instructions, as a whole and without much change, the ratio of appointments/calls would be improved significantly. Apart from that, the language is simple, straight to the point and written in a conversation-like style. Given the nature of the subject, I think 130 pages were more than enough.Read it if you need it...