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Maybelline

Founded in 1915, Maybelline is a global, mass‑market cosmetics brand headquartered in New York City that offers a broad range of makeup — foundation, mascara, lip color, concealer, eyes and brow products — sold primarily through drugstores, mass retailers and e-commerce. Owned by L'Oréal S.A., Maybelline emphasizes trend-driven, accessible beauty, inclusive shade ranges, digital tools such as AI-powered Foundation Finder and AR virtual try-on, educational how‑tos and tutorials, and public sustainability and social-impact commitments documented in its brand impact reporting.

Maybelline is a global cosmetics brand offering makeup products like foundation, mascara, and lip color, known for innovative virtual try-on tools and sustainability initiatives.

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Maybelline

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