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Victoria's Secret

Founded in 1977, Victoria's Secret is an American fashion retailer best known for bras, panties, lingerie, sleepwear, swimwear, activewear, beauty and accessories sold through stores and e-commerce. The brand built a highly recognizable aspirational, sexy and glamorous identity through distinctive photography, runway shows and its PINK sub-brand aimed at younger customers. Today it targets primarily young adult women with a mass‑market to mid‑market positioning offering trend-driven collections alongside core wardrobe basics and seasonal fragrance/beauty lines. Victoria's Secret emphasizes omnichannel retail (flagship and mall stores plus a large online presence), broad product breadth, and fashion-forward marketing while facing competition from newer direct-to-consumer and inclusivity-focused lingerie brands.

Victoria's Secret is a leading American retailer specializing in bras, lingerie, sleepwear, swimwear, activewear, beauty products, and accessories.

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