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Covergirl

Founded in 1961, Covergirl is an American mass-market cosmetics brand known for affordable, trend-aware makeup and everyday skincare products. Positioned primarily in the drugstore channel, it offers foundations, mascaras, lip products, eyeshadows and complexion essentials promoted toward young, diverse consumers. Currently owned by Coty Inc., the brand emphasizes accessibility, inclusivity and playful self-expression, and is widely distributed through major retailers and online channels in multiple global markets.

Covergirl is a popular cosmetics brand known for makeup products like lip gloss, foundation, and skincare essentials.

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Covergirl

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