Books like Seo 2013: Learn Seo in 2013 the Effective Way. Search Engine Optimization Strategies for Smart People.

As someone who is super interested in learning SEO, this was one of the most recommended books on Amazon. While it has _a lot_ of good things going for it, the drawbacks are what bother me the most.— Book is updated for April 2015, yet refers to links that have been dead for years. ex: Mentions using moz.com/directories to get your link into “reputable” directories but that link has been dead for at least 2.5 years.— Mentions ifhtne.com, also dead since 2014— Inconsistent formatting within the ebook itself— Inconstant use of URL formatting ex: randomly uses http://domain.com vs domain.com.— Some of the services he hawks shady as hell i.e. marketsamurai.com, which wants you to download software that is not cross-compliant (i’m on a mac, it’s PC only) AND is cripple wear (only good for X days before you buy), forces you to register for the site to get said software. Additionally, taking the previous lessons, marketesamurai.com doesn’t even practice good SEO— Under the Social Media chapter, breaks down FB and Twitter, then later mentions concentrating on Google+ without breaking it down until you get to the “other” social media networks section— Under Social Media Analytics, mentions viralheat.com, which is no longer personal but now enterprise only with no free window to use, only access to a demo.— Sproutsocial.com (also under Social Media Analytics) is now $59/mo not $39/mo— Under web analytics, recommends crazyegg.com for heat mapping, but fails to mention crazyegg.com requires you to login with your Google account.— Spends a lot of time going over the Google algorithm updates from 2013 and 2014, briefly mentioning the 2015 updates (of which there have been four)— A lot of the sites he recommends for additional SEO info do not practice the basic SEO themselves, SO. There is that.— Waffles if Social Media helps with rankings or not and then says, "Well, it could be helpful" Several SEO professionals (like Rand Fishkin from Moz.com) repeatedly state how much Social Media is important to your rankings, ESPECIALLY Google+. If you post on Google+ frequently, your rankings go up.