Books like Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Advertising monographs are largely void of much useful commentary. Advertising "how-to" books rarely offer help with the most difficult creative challenges in the form of tangible techniques that will LEAD you to great big ideas of your own. This book does that. Called "the kickstarter catalog", this section of the book is invaluable when creatives must translate a creative brief into actual creative work (print ads, commercials, etc). Essentially a clever list of questions to ask and thought exercises to embark on during a creative brainstorm or late night work session. This book doesn't give you the answers - it gives you the means to create your own answers. Highly recommended for students of advertising or those in advertising already wishing to become better at developing creative concepts.