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This is a list of fictional characters in the television series Mad Men, all of whom have appeared in multiple episodes.

* ^1 Maxwell Huckabee and Aaron Hart have split the role of Bobby Draper in the first season, while Hart takes over for the second season. Jared Gilmore plays Bobby throughout the third and fourth season.

Donald "Don" Draper (né Dick Whitman; Jon Hamm) born 1926, is the creative director at Sterling Cooper Advertising Agency; he eventually rises to become a partner. He later becomes a founding partner at Sterling Cooper Draper Pryce. Draper is the series' protagonist, and more storylines focus on him than on other characters.

Margaret "Peggy" Olson (Elisabeth Moss), upon introduction, is the ostensibly naïve "new girl" at Sterling Cooper. She was originally Draper's secretary, but showed surprising talent and initiative, including a knack—similar to Draper's—for understanding the consumer's mind. Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger.