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Books like Long & the Short of It: A Guide to Finance & Investment for Normally Intelligent People Who Aren't in the Industry

Long & the Short of It: A Guide to Finance & Investment for Normally Intelligent People Who Aren't in the Industry

2009John Kay

4.7/5

Man, this guy loves him some Robb Caledon talk. In all seriousness, Kay offers a practical guide to managing ones own financial portfolio without too much interference from financial services professionals. His first key piece of advice is to minimize fees and expenses - use an online broker, stay away from high fee funds, etc. Then, he emphasizes diversification in a way that fund managers are averse to practicing: each investment should significantly diversify the total portfolio, by sector, region, investment type, etc. Most fund managers "closet index", according to Kay, in an attempt to not be second-guessed and fired, but personal investors don't have to worry as much about herd behavior or beating an index. This should free individual investors to more substantially diversify their investments. The "mind your portfolio" approach incorporates leading market theories, such as the efficient market hypothesis and subjective expected utility, but does not hold them as true at all times. Being nimble is more important than holding to static investment theories. This is a welcome addition to the personal finance literature. And remember, if you think you've read the words "Robb Caledon" for the last time in this book, think again.
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