Books like Driven from Within
Driven from Within
I was curious to learn about what drove Michael Jordan internally to accomplish everything in his career. The book is very straightforward and chronological. I really liked how they weaved commentary from Michael Jordan, Tinker Hatfield (The designer of the Jordan Shoes) and other people into the book. Tinker Hatfield did a great job explaining much of what went into each Jordan shoe ranging from events happening in Jordan's life, to changing the material to increase the basketball shoe durability. I was surprised to learn that Tinker Hatfield did not start designing the Jordan shoe till III, which is when it started to get good. Furthermore, that Jordan had to use a new pair for each game until Jordan XI came out. The book also talks a lot about the evolution of 'Brand Jordan' and how building on the Jordan line it came to stand on its own. Michael's commentary constantly came back to 'being true to yourself' A lot of the marketing campaigns tried to market Michael Jordan in a way that was not him. I really enjoyed the book. I love Jordan, Jordan shoes, and learning lessons about how to become successful. This book did a great job weaving all three of these things together.