Pavitra Rishta (International title: Sacred Relationship) is a 2009 Indian soap opera produced by Ekta Kapoor of Balaji Telefilms, that aired on Zee TV from 1 June 2009 to 25 October 2014. It is an adaptation of Tamil television series Thirumathi Selvam.

In late 2018 and later in 2020 after the death of Rajput, the series was rebroadcast on Zee TV. After this rerun received good ratings, they decided to bring a new series. A web series titled Pavitra Rishta - Its Never too Late aired on Zee5 from 15 September 2021 starring Ankita Lokhande reprising her role as Archana and Shaheer Sheikh as Manav.

Archana Karanjkar is a hard-working, homely girl. Her mother, Sulochana fixes Archana's marriage with Manav Deshmukh, misunderstanding that Manav is a mechanical engineer. Finally, Archana and Manav marry and her family learns that Manav is a mere mechanic.

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