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Scott Ramon Seguro Mescudi, also known by his stage name Kid Cudi, is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New York City in pursuit of a musical career, where he first gained major recognition following the release of his debut single "Day 'n' Nite", which he initially self-published on his MySpace page. The song went on to become a worldwide hit and served as the catalyst for Cudi to team with American record producers Plain Pat and Emile Haynie, to record his first official full-length project, a mixtape titled A Kid Named Cudi (2008). The mixtape helped Cudi rise to prominence and establish a fan base, and it caught the attention of high-profile musician Kanye West, who subsequently signed Cudi to his GOOD Music label imprint by late 2008.