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The Bitch Bible
Dear Media, Jackie Schimmel
Life Is Beautiful Music & Art Festival is an annual music, culinary, art, and learning festival held in Downtown Las Vegas, Nevada, United States. It debuted in 2013 as a three-day event. In 2019, it was one of the world's highest grossing festivals with revenues of $17.7 million.
Founded by Rehan Choudhry in 2013, Life is Beautiful is a festival held annually in downtown Las Vegas, Nevada. WWD reported that “the festival has focused on building a brand aimed at uniting people around artistic experiences ranging from music to street artists such as Shepard Fairey, brands pooling together for experiences, small businesses and food, among other thing”.
In February 2022, a majority stake in the festival was acquired by Penske Media Corporation (PMC) via subsidiary Rolling Stone, with aims to pursue international expansion.