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Coke Studio is a Pakistani television series and international music franchise which features live studio-recorded music performances by established and emerging artists. It is the longest-running annual TV music show in Pakistan since 2008. Coke Studio combines a myriad of musical influences, from traditional classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.

The concept for the show was created in 2007 by The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil. In 2008, the concept was adopted by Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show. The inaugural season premiered in June in front of a live audience. The show was produced by him, along with his wife Umber Hyatt and band members Shahzad Hasan & Rizwan-ul-Haq. It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country. In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years. They were replaced by Strings members Bilal Maqsood and Faisal Kapadia until on 29 October 2017, Strings announced Season 10 would be there last production.