Music like The Kumba Mela Experiment

Avatar Records is a Tel Aviv-based independent record label and digital distributor specializing in electronic music, providing music to online retailers including Apple Music, iTunes, Spotify and Beatport. The company was founded by Avichay Avigal and Peter Eibenschutz in 1997. The label initially had an alliance with NMC Music, when it first started as its subsidiary. Later, Avatar was in collaboration with BNE, before finally becoming a fully independent label.