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pom wonderful presents: the greatest movie ever sold

2011

POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The film's slogan is "He's not selling out, he's buying in."

Besides a great number of sponsoring and non-sponsoring corporate figures appearing in the film, others include:

The film premiered at the Sundance Film Festival in January 2011. In the United States, the film had a limited release, opening on April 22, 2011 in New York City, Los Angeles, San Francisco, Chicago, Washington D.C., Boston, Philadelphia, San Diego, Phoenix, and Austin, Texas. The film opened the 2011 Hot Docs Canadian International Documentary Festival on April 28, 2011.

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